Nan Sterman's Garden School Brand Identity

Branding and Identity Design for Nan Sterman's Garden School

Overview

This project involved developing a comprehensive branding package for Nan Sterman's Garden School, a community-focused educational platform dedicated to fostering a love for gardening and promoting sustainable practices. The branding encompassed the creation of a logo, color palette, typography, and visual elements that effectively communicated the brand's mission and values.

Key Deliverables

• Logo Design: Developed a distinctive logo featuring a pomegranate branch, symbolizing knowledge and abundance, with leaves representing growth and community. The pomegranate element tied the Garden School to the parent brand while creating a unique and modern identity.

• Brand Identity Guidelines: Created a comprehensive document outlining the brand's vision, mission, values, and visual identity. This included guidelines for logo usage, color palette, typography, and overall aesthetic.

• Branding Strategy: The branding strategy focused on creating a welcoming and educational atmosphere that reflected the Garden School's mission. The color palette incorporated earthy tones, and the typography was chosen for its readability and modern appeal.

Results

The branding package successfully captured the essence of Nan Sterman's Garden School, creating a visually appealing and memorable identity. The branding elements helped to position the Garden School as a modern, engaging platform, attracting a wider audience and reinforcing its commitment to education and sustainability.