BOLD

As the Sr Art Director at NBCU, I had the privilege of spearheading the design direction for an initiative aimed at fostering leadership and diversity within the ad sales division. BOLD, which stands for Building Opportunity for Leadership and Diversity, was dedicated to influencing, inspiring, and developing the next generation of ad sales leaders by anchoring diverse, high-performing talent at all levels through volunteerism and mentorship.

In this role, I led the design team in creating a wide range of materials to support the program's mission. From videos and e-blasts to promotional materials, pop-up stands and more, each element was carefully crafted to convey the essence of the BOLD Program and inspire participation and engagement.