DESIGNER/CREATIVE DIRECTOR
DESIGNER/CREATIVE DIRECTOR
Project: NBCUniversal HR Brand Identity Rebrand Initiative
Challenge: NBCUniversal HR needed a brand identity refresh that better reflected their evolving role within the company and gave them a more approachable yet modern identity they could use across all touchpoints.
My Role: As Art Director and designer, I played a key role in the rebranding initiative by:
Conceptualizing brand identities: I spearheaded the creative direction, developing a range of compelling concepts that explored different visual directions for the brand.
Designing and presenting: I designed and presented these concepts to top level decision-making executives, effectively communicating the design rationale and how each concept aligned with NBCUniversal HR's objectives.